How to Turn Your Parents Green is going places. Copies should be appearing in Greenish shops near you, and could well be heading across the Atlantic soon. More importantly, we were attacked by one of those blogs that aims to protect the good citizens of the world from a Government-backed Green Conspiracy. We're obviously doing something right!
But this kind of reaction is a good reminder that the Green world is still small and quite self-contained. Most people have some idea of what global warming is, and many people love nature and want to help birds and animals. But those same people tend to react badly if you make practical suggestions that don't fit with the Groanish philosophy of MORE CHEAPER and MAKE LIFE EASY.
It's the principle of the guy stuck in rush hour gridlock, complaining about the traffic. He hates the traffic, but he'll defend his right to sit in it because it's what he does and what he knows. Changing the way he travels might involve changing his whole life, and who wants to do that?
Greens have a habit of knowing better than everyone else what's good for them, and nobody likes a know-all. Especially a know-all who is also a party-pooper. It's always amazed me that a movement which is all about promoting happiness should have such a reputation for being worthy and not much fun. It always seems to be about having less and doing without. There's a sort of Puritan ethic that most people don't like at all.
To turn parents and others Green I think we need to stop making people depressed with Carbon Footprints and all that, and start making them feel that Green is a better alternative, for them, personally. Not just for future generations or people in far-off lands or creatures that live in ponds, but for them and their families.
As you read this, brilliant Green minds are at work, trying to work out how to do this. But for now, perhaps we could spend less time telling people how to live and more time demonstrating - like someone showing off a new hoover - the pleasures of a Greenish life.
