What does Green mean?

It's a tricky one, isn't it? We're always telling each other we should be Greener, but does anyone really know what this means? I have an idea in my head, but I doubt it's the same as yours. For instance, my Green vision isn't limited to worrying about Carbon. I'm not sure that all our attention should be focused so narrowly on this one element, because it allows accountants and technical people and marketing whizzkids to dictate how we think about changing the world for the better.

If you're obsessed with Carbon you can't think rationally about nuclear power or dams across the Severn. Of course this suits big corporations just fine, because a thinking public is not good for business. After all, if you think in broad terms about being Green you soon realise that the most important Green qualities are THRIFT (ie not wasting stuff), MODERATION (ie not consuming too much), SELF-RELIANCE (ie doing things for yourself) and CRAFT (ie making and doing things rather than passively consuming them). If you have these qualities you will have a small Carbon footprint. You will have lower Carbon emissions than other people. You won't need to waste any of your precious time thinking about this incredibly tedious subject.

But can you think of a business that wants its customers to be thrifty, moderate, self-reliant and crafty? What about the government? Our leaders want us to be healthy and reasonably content, but they also want us to consume. They want us to buy a lot of everything. For the economy to keep booming we have to buy more this year than we did last, and if we're Green we won't.

Carbon is a good get-out for government and business. Think about it. If you're a business person you want people to keep buying stuff, but there's only so much a person can buy. So you keep creating new products and new markets, and this is what's happening with Carbon. Instead of buying less, people are buying more, only they're buying stuff that seems to be Green because it involves less Carbon floating about the place. Biofuel is a classic example of this, as discussed in How To Turn Your Parents Green:

Don’t be Fooled by BioFuel
Car owners, manufacturers and petrol companies are always looking for ways to seem Green, and biofuels are the New Big Thing. Instead of powering cars with the energy from long-dead plants (ie oil), biofuels are made from plants grown for the purpose – crops like wheat, oilseed rape and oil palms. The idea is that the growing plants consume as much CO2 as the car engines will emit, but does this make biofuels Green? Not in the slightest. So how can you be a Green driver? By riding a bike instead

Don't get me wrong. I'm nervous about Global Warming and I know that we need to change our ways. But when you're thinking Green, have some imagination. Have some vision. Conjure a great life. The future needs hard-working, thoughtful, creative people, not a bunch of Carbon-crunchers.