
Anna Shepard just wrote an article in The Times about teenage eco-nags:
http://www.timesonline.co.uk/tol/news/environment/article3681607.ece
Apart from painting a rather endearing picture of her younger self wearing an unfashionable Elefriends jumper, it has one important quality - the teenagers interviewed are all happy to admit their mistakes. Let's face it. We're all making this up as we go along, that's politicians and Green experts as well as you and me. Does anyone have the 'right answer' to all our eco-woes? No. Can anyone predict the future? Of course not.
Ms Shepard rightly points out that children's greatest asset is their ability to pester, nag and generaly bug their Groans (Grown-ups).
Here's a snippet from the book:
You may have heard of Pester Power? It’s the reason companies put adverts between your favourite TV shows. They’re not expecting you to rush out and buy the latest Playstation game or DVD, they’re relying on you to bug your Groans until they buy the stuff for you. And it works, doesn’t it? Groans can’t resist it, because deep down they think that buying you stuff will make you happy.
Now imagine if every child in the country channelled their Pester Power in the service of the Glorious Green Future. Imagine if, instead of whining for DVDs, everyone griped and grumbled about organic carrots or environmentally friendly washing powder. You can change the way your parents shop, and that in turn will change the world. Pestering for the Planet! You read it here first.
